
One day a few weeks ago, I was driving down Venice Blvd. in Culver City, on my way to lunch. I happened to glance up at the top of a building that housed a shopping center, and saw a very large sign with the logo of Globe A-1. The familiar red and gold seal gave me a jolt of recognition- this was something I had seen so often in my childhood- Globe Mills was one of my Dad's big clients. Dad worked in the grain business, the business of his own father, his whole life. When he graduated from college in 1937, he worked for several mills in Utah and Idaho, eventually owning and operating Vale Grain & Feed in Vale, Oregon where I was born. In 1954, our family moved from Vale to Los Angeles, where Dad went into business with his father, operating Clark Grain Co. out of an office in downtown LA. Eventually, when Grandpa retired, Dad brought his business home; working out of our den in South Pasadena, making his rounds of the LA baking companies and macaroni companies that were his clientele. I remember their names: the Los Angeles Baking Company, Angelus Macaroni Company, Anthony Macaroni Company, American Beauty Pasta, and of course, Globe A1. Dad would bring home boxes of pasta (we didn't call it 'pasta' then, we just called it macaroni or spaghetti). When I went away to college, I always had plenty of 'noodles' to share with my roommates.
Back to the sign: a few days ago I finally decided to photograph the big Globe A1 sign on the roof. I drove up a long ramp to the roof of the building, and discovered that the beautiful sign was actually a lovely HUGE mosaic. I took a number of views of it, and decided to do a layout about my Dad's business. Funny how a familiar logo can bring back so many memories. I'm glad I also had one of my Dad's old business cards, to add a little realism. The photo of my Dad was taken sometime in the early 50s at a Grain Exchange meeting. I have an old 1940 Los Angeles Business Directory, and I found the Globe A1 ad inside. I plan on eating the macaroni sometime soon.